HakanSoyka
Director // Creative Director // Executive Producer
Director // Creative Director // Executive Producer
The moment of "procreation" is the most important and critical moment of each and every project. Here, and nowhere else, the first and decisive foundation for victory or defeat is laid!
Today, it is not enough for an idea just to be great. An Idea must also be functional and serve a strategic and superordinate purpose. The technology and its possibilities adapt to the collective habits of consuming media. The conceptual and strategical nature of an idea should adapt to it too.