0

HakanSoyka

Director  //  Creative Director  //  Executive Producer

David Ogilvy

"If it doesn’t sell; it it’s not creative!"

A SUCCESSFULL PROJECT STARTS WITH A GREAT IDEA...

The moment of "procreation" is the most important and critical moment of each and every project. Here, and nowhere else, the first and decisive foundation for victory or defeat is laid!

Today, it is not enough for an idea just to be great. An Idea must also be functional and serve a strategic and superordinate purpose. The technology and its possibilities adapt to the collective habits of consuming media. The conceptual and strategical nature of an idea should adapt to it too.

...AND ENDS WITH A PROFESSIONAL IMPLEMENTATION!!!
The production is the step in which the idea comes to life for the first time. It is the moment of "birth" in which imagination becomes reality, by being physically transformed into pictures. It is the magic of using passion, dedication, and vision to create something extraordinary out of something ordinary. To evoke emotion such as happiness, joy or wonder in another human being in the blink of an eye.